During the university entrance exam season in Japan, sales of "Kit Kat" chocolate go through the roof. This is because the name sounds similar to the Japanese expression "Kitto Katsu!" This could be translated roughly as, "You'll definitely pass!"
Japanese consumers are crazy for nothing if not new versions of an old standard and regional specialties. Thus, a whole array of unusal Kit Kats go on sale around this time of year... strawberry, cherry blossom, orange...etc. etc.
However, I think the makers outdid themselves this year: I give you "Green Tea Kit Kat" and "Soy Sauce Kit Kat" (available only in the Osaka area). They were both surprisingly good - the green tea was definitely not for sweet tooths; it was yummily bitter. And the soy sauce gave the white chocolate a salt and pepper vibe, not unlike those posh 3-euro pink-pepper corn chocolate bars so popular in Ireland before the economy imploded.
Japanese consumers are crazy for nothing if not new versions of an old standard and regional specialties. Thus, a whole array of unusal Kit Kats go on sale around this time of year... strawberry, cherry blossom, orange...etc. etc.
However, I think the makers outdid themselves this year: I give you "Green Tea Kit Kat" and "Soy Sauce Kit Kat" (available only in the Osaka area). They were both surprisingly good - the green tea was definitely not for sweet tooths; it was yummily bitter. And the soy sauce gave the white chocolate a salt and pepper vibe, not unlike those posh 3-euro pink-pepper corn chocolate bars so popular in Ireland before the economy imploded.
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